Database Rental vs. Purchase: Advantages and Risks

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In the era of Big Data, having a customer database is a minimum to increase your business. It allows you to meet several needs: winning new customers, increasing your visibility on a market, specific communication to a population thanks to segmentation, etc.

But when you don't have the means to collect data and you don't have an existing database, is it better to rent a database or buy a file?

Both solutions are viable. Here is a summary of the advantages and disadvantages of each method!



Database purchase, a high cost for obsolete data?


Let's start with the basic purchasing method because while india database it can have many advantages, it is above all the one that has the greatest risks. If we analyze the search volume on Google, purchasing a database outperforms renting a search. There are two reasons for this, the first is that we always seek to own something if we have to pay to get it. The second is quickly forgotten, it is the fact that many people do not know that you can rent an email database in B2B.

The main advantage of purchasing is that once done, you have full ownership of the customer file. You have access to all the information present on each customer registered inside. Second thing, you can use it unlimitedly since it belongs to you. Indeed, once the file is in your possession, you can do whatever you want with it internally: use it as is, segment it… Be careful, you do not have the right to resell it!

Purchasing based on leads involves risks

While the above mentioned strengths may seem attractive at first glance, there are some risks to be aware of. The first is to check the site or provider from which you are going to buy your file . There are many scams on this market. And even when it is not fraud and the provider seems serious, very often the database you buy is not up to date . And this is a very big risk when you know how much it costs to buy a database.

Indeed, the acquisition price of a file is very high and when it is a very large database then the price becomes exorbitant . Imagine then that you receive a file where most of the names are no longer the right ones, it is guaranteed anger. B2B databases must evolve and update regularly because people change positions or leave companies. However, the files for sale rarely follow the movement and you end up buying databases where half of the contacts are incorrect.

Another black point to know about the basic purchase is the origin of the file you buy. It happens that you acquire a file that you should not have had because it was put on sale without the broadcasting rights. In addition, since you are the one sending your campaigns, you risk seeing a large number of unsubscriptions, worse complaints against you. And there, it can cost a lot! We do not joke with legal regulations.



Database rental, caution is the mother of safety
Let's now move on to the advantages and disadvantages of renting a customer database , whether for emailing, SMS or any other type of use. As its name suggests, you do not own the contact file, you go through a service provider who will take care of your mailing. But generally, they don't just do that. They are responsible for keeping their databases up to date so that customers continue to use their services. You are pretty sure that with rental, you will broadcast your campaigns on up-to-date databases.

Database rental is much cheaperThe service provider also takes care of the segmentation of its bases to offer you a maximum of possibilities, precise targeting on your market and to make your campaigns profitable. You do not have to manage the segmentation yourself, a task that can be extremely time-consuming when its base is very large.

Since it is a service, one advantage of data rental is its cost. This method is affordable compared to purchasing. You usually pay a few cents per contact, so even renting large contact databases remains within reasonable prices.

On the other hand, the main obstacle to renting is the fact that the sending is unique and that you do not have access to the details of the contact file. You make your request to the service provider on the desired targeting, even very fine, but the latter does not send you the detailed database. You only have the possibility of sending emails or text messages without having direct contact with the recipient.