Local SEO for Brick & Click ecommerce: keywords and web structure

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Despite the growth of e-commerce, physical stores continue to play a fundamental role in connecting with people. In a changing context in which the physical and virtual worlds tend to merge, Brick and Click models and local SEO are presented as the perfect idyll .

Nowadays, the segment of the population that makes online purchases is much broader than it was a few years ago. Even so, there are many types of customers who still prefer turkey telephone number data physical stores. Mixed business models, with a physical and online presence, are beginning to expand and require specific acquisition strategies . In today's post, Elena Díaz, SEO at Flat 101 , shares some tips on how to do SEO for ecommerce with physical stores, or more specifically, local SEO for Brick and Click businesses .

Local SEO for mixed local businesses
A while ago we gave some details about local organic positioning and how a good local SEO strategy could benefit local businesses in Covid times . Although it may seem redundant, we remember that local SEO includes all those organic positioning actions aimed at gaining visibility for local searches or in specific geographic areas .

One of the business models that can benefit the most from these local SEO strategies is the so-called Brick and Click , mixed businesses that combine physical presence with online experience. This type of business has three characteristics that customers value highly: human interaction, personalized attention and proximity . This last point is where local SEO can help us the most.