AI at the heart of personalization

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Make sure to build ethical and transparent collaborations to comply with current laws, maintain a good online reputation , and attract more users. The choice of influencers you collaborate with must be in line with your sector, your products, and your values.




AI is an increasingly used tool in the communications sector. It saves time while improving your performance :

Personalization of your local content : thanks to AI, it is easier to better israel phone number library understand and therefore better respond to the needs of local audiences.
Content generation : from hashtags to captions to visuals, artificial intelligence is able to generate content that is crafted and adapted to your local establishments.
Targeted advertising : Social platforms allow you to broadcast advertisements on social networks and adapt them to your target automatically, thanks to AI.
Although it has not yet been launched in France, Meta is working on a new feature: an intelligent chatbot capable of adopting the tone and content of a personality or brand to respond to subscribers' private messages 24/7. This innovation will improve the customer experience while saving you time.



The ephemeral and the stories
Last but not least, and not so recent, trend: the use of ephemeral content , especially through stories. They are offered on many social networks: Instagram, Tiktok, Facebook, Snapchat… They create a sense of urgency that encourages rapid user interactions . These are also the contents with the highest publication frequency, compared to classic posts (videos, photos).

Stories are often less elaborate and more spontaneous. They therefore help to strengthen the feeling of proximity between a brand and its community, while ensuring the dissemination of important and/or exclusive information reserved for loyal subscribers.

We recommend that you post ephemeral content regularly and don't worry about the content: the more spontaneous it is, the more authentic you will seem, and that's what your customers are looking for!