Subject line: this is your chance to shine and entice the reader to lean into argentina email list 4.8 million contact leads the topic of the email. Take note of the mobile cutoff range, and keep your subject lines to characters or less. Preheader: the preheader text is only viewable in the inbox – once they open the email, the reader can no longer see it. Logo and banner image: set the stage visually with a logo and on-brand image. Email body copy: short and sweet works best; emails with less than lines of body copy have the highest clickthrough rates.

Cta: marketing emails always have a goal; you’re not just saying ‘hi’. Add a clear call-to-action in the email to encourage the reader to follow through. Footer: include social media links and other ways that readers can engage with the brand. Have you heard of the inverted pyramid? It’s a writing method used by journalists to structure their articles so that the most important and attention-grabbing information leads at the top of the article. Many marketers use the same concept to craft emails. The email should open with a captivating headline or message, followed by more details to explain it further.