These goals will help keep you on track when creating copy, ctas, and more, and will antarctica email list 5644 contact leads also serve as a baseline against which to measure campaign success. 2. Define your target audience and segment them to create relevant messaging. You need to understand your audience so that you can tailor your messaging to different segments. When trying to determine who your audience is, you must consider many factors such as email list subscriber location, age, gender, occupation, purchase history, email engagement rates, and more. Most importantly, you have to figure out why each subscriber decided to give you their email address and what they hope to get out of it.

Once you have all the necessary information, you can use it to segment your audience into appropriate segments. You can then send highly targeted emails that they are more likely to engage with. 3. Choosing an email marketing platform to run your email marketing campaign you will need an email marketing platform (also known as an email marketing tool or email marketing service) to help you reach your audience and achieve the goals you set. The platform you choose should also provide you with marketing automation and insights into the effectiveness of your marketing campaigns.