Google Analytics and Google Search Console are free tools from Google that are essential for anyone who has a website. Using them together, you can monitor, inspect, find problems, and analyze website traffic.
Google offers various tools that help those who have a website. However, there are two that deserve special mention thanks to the information they provide and that can help us understand, and consequently, increase, organic traffic.
While Google Analytics gives you all the data about users from the moment they arrive at your site, Google Search Console will give you information about how these users arrive and what their search intention is.
Do you want to know how to get the most out of all this data finland email list 919532 contact leads in one place? Then join me in this post and discover how to link Google Analytics with Google Search Console and much more.
Shall we begin?
Step by step to combine Google Analytics and Google Search Console
To make things easier for us, Google made it possible to link both tools and obtain all the information they offer in one place, within Google Analytics itself.
To do so, just follow these instructions and in just a few steps you will have both tools working together in your favor.
1. Set up accounts
First, you'll need to sign in or, if you don't have one already, create a Google Analytics account.
Once you have accessed it, you must go to the "Acquisition" option and within it look for the "Search Console" tab.
Click on one of the alternatives that are inside and as you have not yet made the link between the two tools, the following page will appear:
Step 2
Within this page, you will need to click on "Set up Search Console data sharing." Scrolling to the bottom, you will see the following page:
Step 3
Here you need to click on "Adjust Search Console" so that it appears:
Step 4
On this page click on "Add" and you will see a list of the domains you own:
If the domain you want to link to Analytics is not listed, you must first add it to Search Console by clicking "Add a site to Search Console."
After adding your property, go back to Analytics and refresh the page. When you refresh the page, your domain will appear. Select it and press "Save."
Step 5
Now Google Analytics and Google Search Console are linked. To check this, you will need to open Google Analytics again and click on Search Console again and then on any of the tabs.