The CTA can simply be a simple link, and it may not even require online interaction (usually clicking), but rather it can try to generate an offline action (going to the store, attending an event, printing a coupon…)
Here are some ideas to optimize the efficiency of your CTAs:
– Place at least one above the fold : that is, before the user has to scroll.
– Attract attention: Use colors that contrast with the environment, or even animated GIFs like this one: Some movement (without being exaggerated and annoying the user) can attract the user's gaze and guide the action. – Focus attention on the desired action. Try not to blur the intention of the message by leading to too united arab emirates business email list many actions in the same email. – Even if the destination is the same, it is ideal to repeat the CTA throughout the email (without being too repetitive). For example, make the CTA visible without scrolling, but repeat it at the end of the email so that the user does not have to scroll back to click.
Reduce the number of clicks from the email to the conversion of your objective. – Maintain a coherent image in the CTA, both in the email and on the landing page if there is one, since if we vary the visual appearance we can confuse the user. – Offer what you promise. Do not play with attractive CTAs that do not correspond to what they hide behind them. It is useless to have a high click rate on the CTA if the user does not end up converting, and with a CTA that leads to confusion we will not achieve the conversion and it can also make the user feel cheated and lose their trust. – Do not make the user have to search the destination page for what they expected to find when clicking on your email. For example, in catalogue-type emails that show several products, some brands link to a generic page or to the e-commerce home page, where the user must then search for the product they were interested in. Whenever possible, in this type of email, the specific products or sections to which the images in the email refer should be linked. – Test
CTA-EMAIL-MARKETING
: This is a piece of advice that we end up giving in almost all contexts, but it is especially important in the case of CTAs. Their color, shape, location, text, etc. can have a very significant impact on the results of email campaigns, which is why it is one of the most frequent tests.
