EAT (Expertise, Authoritativeness, Trustworthiness)
Google has put a greater emphasis on EAT in philippines whatsapp number facebook SEO , meaning that sites must demonstrate expertise, authority, and trustworthiness. This approach has a direct impact on how content ranks in search engines.
Why is EAT crucial for SEO success in 2024?
In 2024, EAT is not just a technical factor, but a metric that determines user trust. Companies that prioritize the creation of quality content, produced by recognized experts and from high-authority platforms, will see an improved perception of their brand, which is essential for online success.

Technical SEO and User Experience (UX)
One of the foundations of technical SEO is ensuring an excellent user experience (UX) . Google’s Core Web Vitals , such as loading time and visual stability, are critical metrics that affect a website’s ranking. Similarly, mobile-friendliness is a must in an era dominated by smartphones.
User-centric UX means intuitive navigation and engaging design, which not only retains users but also improves their journey through the site, ensuring more effective conversions.