The advantage of this format is that it is still under-exploited. Stories appear both on the homepage of people who follow you and in the search results of those who don't follow you.
With Stories, you can post entertaining content on Instagram afghanistan whatsapp phone number data without fear of annoying your subscribers by flooding their news feeds, while hashtags and geotags allow non-subscribers to find you.
This way, you have a better chance of being seen and gaining new subscribers.
On the other hand, stories are a content format that generates more reactions and interaction than a simple post. In fact, figures showed that 1 in 5 stories published by a company receives at least one private message.
How can you use Instagram stories to promote your business?
With Instagram Stories, communication is spontaneous, which undoubtedly makes you more human and accessible.
By offering entertaining and interactive content, or by responding directly, you convey a friendly image to your customers.
Stories are only available for 24 hours, so don't pretend to be something you're not. Use this time to unleash your creativity, tell your story, and showcase the highlights of your business.
This is the time to introduce your team, film behind-the-scenes footage of your company (like employee breakfasts, for example) and share live events. Do you work in spectacular offices? Show them off. Being close to your community will foster engagement with your business.
Stories can also be used for advertising. Show off your store's news. Share a promotion. Add a link to your website. Ask your fans to tag you when they talk about your products on Instagram, so you can feed your stories with their posts.
Finally, stories are an opportunity to offer some fun content. Being similar to Snapchat, they show a young and dynamic side of your company. Between filters, emoticons, colors and text, it is possible to create colorful and original content.
We are living in an era where video and live content are the order of the day.
By using Instagram Stories, you'll reach a wider audience, even beyond your subscribers.
