You can upload or import conversion data into Google Ads using your own customer data from contact forms on your website. Information about potential customers, such as email addresses, that has already been collected is used to measure conversions.
The advantages of using this type of extended conversions are:
Easy setup - Measurement setup is done entirely within your Google Ads account, making it quick and easy to get conversion tracking up and running.
Greater effectiveness - the ability to optimize campaigns for twitter database sales and transactions that take place outside of your website, allowing you to better tailor your offering to your customers' needs.
Flexibility - implementation is carried out using a Google tag or Google Tag Manager, which gives you many options to customize conversion tracking to your needs.
These can be configured in two ways: using Google Tag Manager or by making minor changes to the Google tag.
How to configure?
Log in to your Google Ads account.
Click the Tools icon, go to the "Measurement" section.
Click Conversions, then Settings.
Expand the "Lead Conversions" panel.
Select the "Enable lead enriched conversions" checkbox.
Read the compliance statement and click I Agree to confirm your acceptance of the terms.
Click the drop-down list, select a method to configure and manage user-provided data. Follow the instructions.
Enhanced conversions on leads - Google Ads dashboard view
The next configuration steps should be performed in Google Tag Manager, similarly to the above for enhanced conversions in online campaigns.
How to check if it works?
You can test the correct implementation of enhanced conversions using the tool: Check what data is being sent by, for example, making a test purchase.
Summary
Google Ads Enhanced Conversions is an advanced tool for measuring the results of advertising campaigns, which allows for precise tracking of user actions on a website. As a result of using enhanced conversions, it is possible to more precisely determine which actions taken by users lead to achieving business goals, such as making a purchase, signing up for a newsletter, etc.
It is important to note that enhanced conversions require the installation of a tracking code on your website. This code allows Google to track users after they click on a given ad and monitor their actions on the website.
If you need help implementing Google Ads conversions on your website or online store, please use our help.
