Although they are commonly used interchangeably, marketing and advertising are two distinct concepts . This can be confusing for those who are not experts in the field. Studies such as the Higher Degree in Marketing and Advertising at a distance , the Higher Degree in Marketing and Advertising in Madrid or the Degree in Marketing in Valencia taught at the European Vocational Training Centre, help to better understand the differences between advertising and marketing, as well as their applications.
If you are looking to learn about marketing and advertising in less time, take a look at our distance learning vocational training programmes or vocational training overseas chinese in worldwide database programmes in Madrid . You can obtain a higher technical qualification in marketing and advertising in just two years. If you then want to expand your knowledge, you can access the degree programme with a very advantageous validation plan.
What is marketing?
Marketing is the set of activities carried out by companies to promote their products and boost sales. These activities range from market analysis and consumer behaviour to developing strategies, executing actions or monitoring performance indicators. Marketing plans generally include long-term objectives aligned with the company's goals.
Types of marketing
Digital marketing
Understand all the online strategies to increase brand visibility and, consequently, boost sales. If you are interested in deepening your knowledge in this area, you can study the Master in Digital Marketing to learn subjects such as Digital Marketing, SEO, SEM, Email Marketing or Web Analytics among others.
Social Media Marketing
We could consider it as a subdivision of digital marketing. It uses specific strategies to improve the presence of a business or brand on social media platforms . Therefore, the work of social media marketing focuses on recognizing potential customers and persuading them to purchase a product or service.
Content Marketing
Content marketing is also based on digital channels. It seeks to generate value by creating content in various formats . In this context, the main objective of marketing is not to achieve an immediate sale. The goal is actually to offer useful information to the user and consolidate the brand's position as an expert in a given field.
What is advertising?
Advertising is the use of advertising spaces to convey messages about products or services to the target audience.
In other words, advertising is part of the marketing process and constitutes a subdivision of this discipline.
Types of advertising
Depending on the medium where the advertising messages are displayed, we can divide them into two categories: traditional advertising and digital advertising.
Traditional advertising
Billboard, radio, print, and direct mail ads are often grouped under the term traditional advertising . These are ads that are displayed or broadcast in highly visible areas where many people can see them.
