Tracking and Reporting. Ad servers track a variety of metrics. These can be impressions, clicks, conversions, and even the amount of time users spend interacting with an ad. For example, a campaign tracked through an ad server might reveal that mobile users convert at a 25% higher rate than desktop users. This will allow advertisers to shift their focus accordingly.
Frequency Cap. Prevent overexposure by limiting philippines telegram data how often a user sees a specific ad. This is critical because ad fatigue can reduce engagement rates by up to 50%. Controlling ad frequency can help you maintain user interest and improve your chances of conversion without annoying potential customers.
Real-time bidding. RTB enables dynamic auctions where ad impressions are bought and sold in milliseconds. This ensures that ads are displayed to users who are most likely to engage. For example, in 2022, RTB was responsible for over 60% of all programmatic ad spend .
Role of Ad Servers in Lead Generation
Now let’s see how ad servers affect lead generation.
Targeting the right audience
Ad servers allow for precise demographic targeting. For example, an online fashion retailer can use demographic targeting to reach women between the ages of 25 and 34 in urban areas. This type of targeted advertising can result in conversion rates up to 200% higher than untargeted campaigns.
