The training courses range from “Digital Marketing Associate” to “Community Manager”, the company that owns Facebook, Instagram and WhatsApp seeks to empower women entrepreneurs.
Meta will train women and people linked to digital marketing with the aim of supporting entrepreneurial women and mothers who want to open their own business or are interested in positioning themselves in the labor market. They can choose between two training curricula: “Digital Marketing Associate,” which focuses on using the Internet to promote businesses and products, and “Community Manager,” which teaches how to better manage their brands’ audiences.
Ahead of Mother’s Day , Meta’s Small Business gambling data japan Marketing Manager for Latin America, Cadija Tissiani, said that female entrepreneurship brings additional layers of complexity when it comes to mothers: “They don’t always become entrepreneurs by choice. In many cases, that is the solution they find to earn income and support their households by having more time to spend with their children or because they were laid off.”
Meta will train women with free courses
For years, Meta has offered a free online training and certification program: the Meta Blueprint platform, designed to give even more autonomy to people who use Facebook, Instagram and WhatsApp for business. There you can find study materials so that you can create quality campaigns on the platforms and use them in the best possible way.
Meta will also offer scholarships for the Meta Blueprint Certification. An opportunity that every content creator should take advantage of, not only because it is free but also because taking courses that come directly from the platform can help improve understanding of what will be done when establishing the digital marketing strategy.
At META BLUEPRINT you get all the free online courses. Discover free and concise self-guided courses that will help you hone your marketing skills on Facebook, Messenger, Instagram and WhatsApp.
The training courses offered by Blueprint are aimed at entrepreneurs, content creators and marketing specialists who want to stay up to date. “Start your advertising journey, Sell your products online, Start selling on Facebook and Instagram” are the titles of the basic courses.
For those who already have basic notions, the offers are a little more advanced: "Start publishing ads from your page, Discover online courses for creators and editors of multimedia content, Improve your ads with the ads manager, Discover how to promote your business with Facebook ads" are part of the next level of offers.
To end this section with course offers such as, “Monetize your content
Discover online courses for multimedia content creators and editors.
In addition to these free courses, Meta will train people through articles on their blog, such as this one you are reading, Meta explains how reels can boost your business.
Monetize with Meta training
One of the tools that Meta has been strongly promoting is reels, to the point of promoting training so that entrepreneurs, marketers and content creators in general can get the most out of them.
Starter Pack , a Meta series that offers tips, tools, and resources for growing your business with Meta, takes a look at how businesses can use Reels to achieve their business goals and drive tangible results. The invitation is to put these tips into practice and create Reels that drive growth for your business.
Let's get started!
How to create a reel?
There are two ways to post reels: you can upload a pre-edited video or you can create one from scratch using the Instagram app and its creative tools. In this lesson, we'll walk through the process of bringing your ideas to life with a step-by-step guide to creating entertaining reels.
How can you take reels content to the next level?
Want to create reels that stand out from the competition? No problem. Next time you create a reel, experiment with sound features, speed, and augmented reality effects to make your content more engaging. Click here to dive deeper into the app’s creative tools and get tips to boost your visibility.
Can reels be part of an advertising strategy?
Yes. Reels advertising is a great way to introduce your brand to new customers around the world. In this lesson, you'll learn how to incorporate Reels ads into your video strategy to achieve your brand's goals.
Did Meta's training help you? Try out the tips. If you're a beginner, take advantage of the free basic courses. They'll be of great help and you'll also be at an advantage with handling the algorithm, since you'll be training with fully updated courses. Sign up for an advanced course if you're already a professional marketer and tell us how it goes.
