Sending Messages at Inappropriate Times

[ahad1020]

Timing is everything in mass SMS marketing. A major mistake is sending messages at inconvenient or inappropriate times, such as late at night, very early in the morning, or during peak work hours when recipients might be in meetings. While the immediacy of SMS is an advantage, it can also be a nuisance if not managed carefully. Consider your audience's typical waking hours, time zones, and daily routines. Test different send times to identify when your audience is most receptive and likely to engage with your message, maximizing its impact without causing disruption.

Not Using a Recognizable Sender ID
Receiving an SMS from an unknown or generic number can immediately trigger suspicion or be dismissed as spam. A common mistake is not using a recognizable Sender ID. In Bangladesh, and globally, using a clear, branded Sender ID (either a short code or a custom alphanumeric sender name) is crucial for brand recognition shop and trust. This instantly tells the recipient who the message is from, increasing open rates and building credibility. Work with your SMS provider to set up a Sender ID that clearly identifies your brand to your audience.

Over-Reliance on Promotional Messages Alone
While promotions are a key aspect of SMS marketing, making every message a sales pitch is a significant mistake. Over-reliance on promotional content alone can lead to subscriber fatigue and opt-outs. Vary your message types. Include transactional messages (order confirmations, shipping updates), informational content (event reminders, helpful tips), surveys, or personalized greetings. A balanced content strategy provides value to your subscribers beyond just discounts, fostering a stronger relationship and keeping them engaged with your brand for the long term.