The technical writer in the Digital360 Group
In Digital360, the technical writer is usually a journalist specialized in the macrocosm of digital transformation . His essential characteristic is the ability to create, independently or by consulting industry experts, high-quality technical content and to correctly direct it to the target audience , that is, to the company decision makers in the IT area (CIO, IT Manager) or business (CEO, CFO, CMO ...). Starting from this "basic" and essential skill, the technical writer can be involved in many activities of the Digital360 Group.
Collaboration with the Network of Newspaper Headlines
Digital360 owns an extensive network of newspapers dedicated to the topics of innovation and digital transformation: magazines such as ZeroUno, Digital4, CorCom and Agenda Digitale are all part of the group. Each of them has its own target, which can be a business function and/or a reference market: the content must therefore be declined differently depending on the newspaper (or newspapers) with which it collaborates. That said, the figure of the technical writer is compatible with the needs of the entire network, and it is then up to the individual professional to decide whether to specialize in certain thematic areas or not. The newspapers cambodia telegram mobile Phone Number listare true multi-channel communication systems, so in addition to the traditional writing of written articles, one could also be involved in podcasts, video interviews, participation and moderation of events .
Content Marketing: from blog posts to white papers
In Digital360, the technical writer can take part in content marketing projects for leading companies in the world of ICT and digital transformation.
For a technical writer, content marketing means producing written content that will be published on the client company's channels : its online blog, or magazine, and possibly social channels. The blog post is the cornerstone of this activity , the purpose of which is to position the company as a preferred interlocutor for certain topics, markets and activities. There are three requirements: the same communication skills and technical expertise as in the previous point, plus the ability to write in compliance with the rules of Search Engine Optimization (SEO) .
Content marketing, but under the umbrella of lead generation, includes other types of content that feature the technical writer: infographics, characterized by a lot of research and very strong synthesis skills, checklists, surveys and white papers. The latter deserve a separate discussion, being (after Company Profiles) the most valuable content that companies make available to their target . Here the technical writer's expertise must emerge to the fullest, combined with his ability to write persuasively, since the white paper is a marketing tool in all respects and should not be confused with the newspaper article, even though there are obvious points of contact.
