Dynamic Fields: Here's How to Personalize Your SMS

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Personalizing the message is essential when you want your SMS messages to be effective and reach your goals. Thanks to dynamic fields , SMS personalization is easy and efficient. The Esendex platform allows you to manage many dynamic fields already available by default and to create new "custom" ones, to enrich and better exploit the Contact List.

Dynamic fields are personal data fields that can be added to each argentina phone number data Contact in the Address Book, during the import phase on the platform (and with Esendex uploading contacts to the platform is really easy: watch the video guide ) or even later, to then be selected during the sending phase, to enrich and personalize the SMS.

Many dynamic fields to personalize your SMS
The Esendex platform provides 16 dynamic fields by default to be used as variables in SMS messages. To these you can add another 10 customized ones , useful for completing SMS texts with data and information specific to your business.

The dynamic personal data fields available by default are:

Name
Surname
Nickname
Type
E-mail
telephone number
Fax
URL
City
Address
ZIP CODE
Province
Nation
date of birth
date field 1
date field 2
Dynamic SMS fields - example
These personal data fields are always available. Obviously, you do not need to fill them all in, but you can use only those that are needed. With the additional ten "custom" fields, you can customize your communications even more, for example by entering the order number, the type of policy expiring, the name of the fitness course attended by the contact, the type of item the customer was interested in, etc. The custom dynamic fields do not have any maximum limit of usable characters.

Whether they are marketing campaigns or service communications, directly inserting these personalized labels in SMS can be very useful to make the customer feel unique, to speak to them in a more direct way. Dynamic fields lend themselves to a thousand uses and it is only up to you to understand how to make the most of them.