Simple and effective A/B testing turkey phone number library for email marketing Simple and effective A/B testing for email marketing Would you communicate with your students, potential clients, and alumni in the same group chat? Of course not! Your audience has very different needs. To send valuable messages to each subscriber, you need to segment them into groups. These groups could be: Future students Students who have recently applied All currently enrolled Students with the same field of study Students enrolled in a given year Students who speak a language other than Spanish Students with a specific age range (for example, students who are older adults) Students with similar interests in university life Alumni Tip: When you use segments in MailerLite, your subscribers will always be up to date.
Segments are automatically updated as soon as a subscriber meets or stops meeting the rule you created. You create the rules, the email tool takes care of the rest. Check out this guide on email segmentation for more tips. Segmentation in email marketing Segmentation in email marketing Make it personal If someone shouts your name, you'll respond instantly, right? It's instinctive! The same principle applies to email. When you think of your subscribers as individuals, rather than an entire email list, you can send more relevant content.
