This Marketing Senior Director’s Confidence And Presentation Suffered. He Wanted The Gift Of A Definitive Answer. Responses Without A Clear Yes Or No. He Tried To Placate Those Rock Givers, But That Increased His Frustration. His Boss Said His Attitude Came Across As, “don’t You Get It?!” Then, He Had A Breakthrough.
And It Resulted In His Receiving Firm Commitments From Almost All cyprus phone number resource The Company’s Stakeholders. He Shared With Me What He Did, And It Has Become A Core Part Of My Processing When Thinking About The Uncertainty Associated With Larger Change Initiatives. The Senior Director Of Marketing Realized That His Frustration Wasn’t With The People Who Didn’t Get It.
He Felt Frustrated With His Inability To Share His Vision. He Could See How His Vision Would Benefit The Stakeholders, But The Stakeholders Couldn’t. Therefore, All His Ideas Came Across As Asks Instead Of Solutions. The Stakeholders Didn’t Have An Answer To All Those Asks, So They Would Always Reply With, “not No, But What About This Problem?” What Did He Do? He Created A List Of The Uncertainty Objections They Gave Him And Those He Could Imagine Them Saying.
He Only Got Rocks — Vague
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