Also called external benchmarking, as it corresponds to the ability to understand the operational and commercial approaches of competitors, with the aim of adapting and optimizing them to the reality of your company.
Some references are provided to the market and are france mobile database to find, such as on the company's institutional website, but strategic details can be more difficult to obtain, as they are generally hidden, precisely to protect the business from market competitiveness .
For example, it may be easy to find out the price and delivery time of goods sold online, but the procedures and resources used to reduce them may be difficult to know. Not to mention that there are ethical and legal limits on what can be done to obtain certain information. After all, benchmarking is a research methodology, not a spying methodology.
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