If you are looking to know how to stand out on Google , in this article we will present the different options for placing your company's website, or your personal website, in the most prominent positions on this search engine.
It is known that in any area of activity, be it commercial or personal, knowing how to promote a business on Google is essential for you to get good exposure on the most used tool for those who are looking for information.
Whether in the context of search marketing or through videos on YouTube, the reality is that today Google is one of the biggest digital marketing tools in the world.
Precisely for this panama mobile database reason, if you want to advertise your product or service on Google , knowing what marketing options are available and how they work is essential so that you can stand out among other websites.
Understanding Google Positioning
To help you better understand how to stand out on Google in its different dimensions, let's talk a little about the research area.
Positioning on Google, with regard to searches carried out within the platform, occurs in two distinct areas, organic results and paid results :
Organic Results – Websites are listed based on the relevance of their content to the keyword searched, and you don’t pay anything per click;
Paid Results – Sites that are part of the platform's paid advertising program are listed, and when they are clicked you pay a certain amount.
These are exhibition areas that use different techniques and also generate different results.
Next, we will show you in detail how to stand out on Google in each of these areas.
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