The brain is a primitive organ

[armdrejoan]

Although it controls every type of action and reasoning, including the most elaborate ones, it is also made up of the amygdala, a portion that manages emotions very quickly and unconsciously.

In an extreme summary: student database

The emotion matrix is ​​formed in 3 seconds. Sometimes less. In slang it can be called “Gut emotion”.
Emotions process stimuli 5 times faster than conscious, rational concepts.
Emotion creates a stable imprint on rational thought.
The solution is to focus on emotion. Subject and Pre Header Text work in synergy to ensure that your Email is opened. Use these dimensions to center the theme of the communication on the key to reading emotions. Use words that can generate anticipation, enthusiasm, urgency and a sense of peace.

The brain's first encoding is visual
Numerically speaking, the brain is able to process images 60,000 times faster than text, which is why 90% of the data scanned by our mind are visual elements. The result is that we recognize and remember images better than texts.

Efficient communication therefore benefits from a design that lends itself easily to scanning, an operation that helps the reader to understand the key points.