The question is: Where is your audience?

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As freelance copywriter and content manager Jodie North says, content marketing is more about "targeted communication that will increase engagement, loyalty, and conversions" and "if your audience is divided into different groups, you can create a segmented content strategy that sells specifically to each group, rather than just writing generically for the entire audience."

Your answer may vary depending on your target demographics.

The outlet you manage may be entirely dedicated to Italian recipes, but if you have readers in the group who are allergic to eggs, the answer to the question "what are the best vegetarian dishes for a birthday party" must exclude anything that contains eggs.

Recommended tools

Google Analytics or another web analytics suite of your choice is the best tool available to understand what your audience is looking for.

You can supplement the analysis with KeywordTool.io , Buzzsumo and StoryBase to see which search chinese overseas australia database queries are most popular in your niche.

3. Know where your audience is going
Pinterest

The promotional side of content marketing is closely tied to the demographics you explored in Secret #2—your blog provides the answer, and media outlets distribute it to the audience.