Different visuals

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Summary
A summary of a particular event or process will also be met with a positive reaction. Anything that can save time becomes interesting to people. A recapitulation of an important or periodical event in a few short lines or an adequate visual always meets with approval.

You can spice up your posts with different forms of visual content. Namely, in whatsapp number list addition to one visual accompanying the post, you can publish a carousel, video or canvas. Monitor audience reactions and you may discover their preferences.

Quotes
The quotes have proven to go over very well. You may feel like you're strutting someone else's feathers, but remember that it's up to you to get an adequate quote to fit in with the rest of the content in the right way. It is only important that you emphasize that it is a quote.

Blog posts
Blog content can play an important role in branding and calling for communication. Texts do not limit you by the number of characters, nor do they have to have a sales message. A blog opens up a wide creative space for you to share your thoughts and invite others to do the same, through comments on social networks.

Experts point out that you can never go wrong with "evergreen" content, that is, content that is valid today, but also in a year or two. In this way, you will actually always market current information, which will only occasionally require an update. Useful tips or product reviews represent quality "evergreen" content . Use "longtail" keywords and try to address the audience in simple language, without too many technical terms .

Keep in mind that content must be tailored to your individual needs. What the content for your business will look like is influenced by a number of factors: the industry in which you operate, branding (tone of presentation), characteristics of the target group, your personal preferences... Therefore, simply copying the creative of your competitors or companies operating in other industries will probably not bring great success. Try to be unique, but at all times take into account the attitudes of the audience. The content you post on Facebook, with minimal changes, can also be used on other social networks.

An important question follows - when to publish the content ? Similar to content creation, the ideal time to post varies from case to case. The suggestion is to monitor the behavior of the target group and the competition. Logically, content should be published when your target audience is online and ready to take action. Relevant information about the behavior of the target audience can be found in the analytics. Follow what the competition is doing , when they post on Facebook and what kind of content works best with them. The frequency of posting also depends on the industry in which you operate. The question of whether to publish several times a day or several times a week is not an easy one to answer.