CTA - when you wrap up the story

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The story is complete - you attracted the audience with a catchy headline, kept their attention with a creative visual and revealed the features and benefits of the product - it's time for the CTA. When we listed the important elements of the landing page, we stated that it is not enough to place only one CTA button. However, the first CTA button should not be placed until you wrap up the story . Allow the visitor to familiarize himself with the offer, to be intrigued by the story, and then call him to action! It will be the key call to action, which will follow several other calls to the very bottom of the page. Probably someone would have clicked on the previously placed CTA button, but our goal is not to collect clicks, but more filled forms . If someone clicks the button and immediately returns to the landing page, we haven't achieved anything. In order to prevent such a scenario - first inform and then call for action.

5.    User reviews - at the end of the page

If the visitor needs a little more convincing, that role will be taken over by the phone number list impressions of other users or testimonials. After the key information and call to action, it's time for this important element of the landing page. You no longer convince the visitor of the quality of the product yourself, but satisfied users help you in this, by sharing their personal experience . If you want to give a guarantee for your product, you can do so at the very end of the page. "If you are not satisfied within 6 months, we will refund your money" - maybe it will finally lead the "unfaithful Tom" to action.

Mistakes that should be avoided
To create a landing page that converts, it's not enough to just check off all the items on the "to do" list. It is equally important to avoid mistakes, which can put the success of the conversion into question :

1.    Loading speed

A crucial mistake that could do irreversible damage is slow page loading speed. No matter how fantastic your landing page is, visitors won't wait more than a few seconds for it to load .

2.    Distraction

We have already mentioned that the attention of Internet users is very fragile. For this reason, we must not simultaneously occupy them with different distractors. If a CTA, a popup and a quiz appear on your landing page at the same time, visitors simply won't know what to do and most likely won't act the way you imagined . You must be the guide through the landing page and you must protect the visitors from anything that could distract them from the CTA.