A Classic Example Of This Idea Supply Chain Sees The Creative Content colombia phone number material Or Marketing Team Getting Their “orders” Organization. Primary Messaging Has Been Set Elsewhere. The Format Being Requested Comes From Another Team. The Explicit (Or Implicit) Deadline Indicates Where And How Creative The Team Can Be.
Innovation Or Creativity Isn’t A Part Of The Idea Supply Chain. Marketing Team Managers Don’t Feel They Have The Right, Or Frankly The Responsibility, To Do Risky, Dumb, Or Innovative Things That Could Break The Idea Supply Chain. They Focus Only On What Happens Locally — Their Direct Manager’s Expectations, Deadline Dates, Technological Activities On Their Checklist, Etc.
