As I see drink stands all the time on a daily basis, I came across a campaign that caught my eye.
My first impression was, "Huh?" I couldn't believe my eyes.
Buy 5, get 6th free
I first saw "Bay 1 Get 1 Free" at a festival when I was traveling in Korea a fantuan database long time ago, and I was impressed by how wild a promotional method it was. Since then, I've seen it in pharmacies and fast fashion stores in Japan. It's a way to create a sense of value that's only possible with items that have a low cost of production. It makes you feel like you should just buy it.
And there's an even wilder promotion at a drink stand in Taiwan!
It's "Buy 5 drinks, get the 6th drink free!"
Buy 5 get 6 free promotion 01
Buy 5 get 6 free promotion 02
I thought, no one would buy five cups! But this is what everyone buys.
One day, when a friend invited me to karaoke, I bought some at a discount using this method since there were several of us. After that, I noticed many people buying them in bulk and transporting them by motorbike.
Who would buy this number of promotions in Japan? Doesn't that make you think? In Taiwan, every shop is using this method. That means there is a demand for it.
The most delicious drink I've had recently
Finally, as a bonus, I would like to introduce some delicious drinks I had recently. If you have a chance to come to Taiwan, I would definitely recommend you try them.
This is a new drink from "Gong cha," which may also be available in Japan.
It's a drink that's more like eating than drinking, with plenty of passion fruit, tapioca, and agar-like ingredients. It's perfect for a hot day, and although it's busy in the mouth, it was very delicious.
Gong cha's new drink
What do you think of the drink stand culture and promotional methods that are unique to Taiwan and different from those in Japan?
If you visit Taiwan in the future or have the opportunity to interact with Taiwanese people, I hope you will remember this and bring it up as a topic of conversation.
Interesting promotions often seen at drink stands
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