As Technology Marketers

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I Interrupted Him. “here’s The Thing,” I Said, “that Isn’t Easy For Someone Who Doesn’t Understand What You’re Doing.” What You Offer To The World Seems Simple From The Outside. You Provide A New Tool To Help Your Customers Do Something They Couldn’t Before Acquiring It.

But The More Amazing The Thing They Can Now Do, The More china mobile phone number resource Skilled They Usually Need To Be At Using It. Said Another Way, A Chainsaw In The Hands Of A Lumberjack Is A Simple Tool. But In My Hands? It’s An Er Trip Waiting To Happen.



Today, Businesses Work With Some Of The Most Sophisticated Digital Technology And Interfaces In Any Industry. But That Doesn’t Make Technology Easier To Market. It Still Involves A Complex And Difficult Journey Made More Challenging By How Quickly Things Change. We Looked At The Answers Of Technology Marketers Who Responded To Cmi’s July Survey To Find Out.