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Let's start by defining SEO – Search Engine Optimization. SEO is nothing more than the acronym for Search Engine Optimization. As the name suggests, SEO is a set of techniques used to improve the belgium email list position of a website/blog in the organic results of search engines (Google, Bing, Yahoo, etc.).
It is estimated that around 3.5 billion searches are made on Google every day. This search volume shows how important it is to optimize your website so that it ranks well in the search engine. If you are looking to achieve the best positions among the results for searches made on Google, or to stand out from the competition online, read the 5 tips we have for you on SEO.
Keywords
Keywords are the terms and phrases that people use when searching online. As such, they should be chosen very carefully and precisely so that when people search on Google, your business appears as an answer. Google believes that pages that have keywords are more relevant than those that don’t. That’s why adding keywords to your content can really make a big difference between your website being found on the internet or not.
Therefore, there are several factors to consider when including keywords, which help with optimization. Below we indicate where you should include keywords:
Article title;
Description (meta description);
Body text (Heading 1, 2 and 3);
Alternative text for images (Alt-Text);
Slug (URL).
Description (Meta Description)
The meta description is a brief description that appears right after the website title on Google. This description should be direct and objective, and should contain keywords, as mentioned in the previous point, so that the user can immediately understand whether your website has what they are looking for.
Image Alternative Text (ALTText)
ALT text is a textual description that helps search engines understand what is in the images, graphics or photos on your website.
Since Google and other search engines don't read images directly, they look at your alt text to understand what they're about. That's why it's very important to add keywords to your alt text, as this will allow your images to be found in Google's image search, which can lead to more organic traffic, strengthen your page's content, and improve your rankings.
Page Load Time
A slow website is one of the main reasons people abandon websites, which causes Google to penalize companies harshly.
It is considered that the ideal loading time should always be less than three seconds, or even less if possible. Otherwise, the bounce rate may be high, which will harm your Google ranking . Look for tools that measure the loading time of your pages.
Link Building
Another extremely important aspect is link building – Google creates a path for the user through links . Within the link building strategy , the more a page on your website is linked to by other relevant websites, the more relevant Google will consider it. Therefore, by including internal and external links in your blog articles, you are not only improving the user experience, but also responding to a Google metric.
Invest in Relevant Communication
For Google to consider you a good search result, you must invest in communication content that is relevant to your target audience. Good planning is vital for your business to thrive in the digital world, so we recommend that you adopt copywriting and storytelling techniques . If you are having difficulties, you can look for an SEO agency in Portugal to help you.
We recommend that you look for a Digital Marketing agency that offers professional and personalized SEO services that will help your website increase its organic search rankings and get more traffic for competitive keywords. Among the many services, you should look for an agency that offers search engine optimization, link building strategy , and digital SEO audits.
