If you’re into curation or gathering the best reads that you think will interest your readers, serve them to your subscribers in your email newsletter.
Here’s Marketing Spark curating links:
curated content newsletter idea
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17. Don’t just curate, share your opinion too
Honestly, this shows you actually read what you share in your emails, making it an awesome newsletter idea.
James Whatley’s Five things on Friday was all about this:
opinion newsletter idea
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18. Share an interesting tweet or Facebook post
In his weekly newsletter, Jimmy Daly shares a “Tweet of the Week.”
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If you or someone on your team tend to be active on any social media, you can always make this idea a regular section in your emails.
19. Share social proof
Did someone just say something nice about you? Spread the word!
20. Talk about what’s up… in bullet points
One of the best newsletter ideas I’ve seen comes from Nick Parker. In The Journal of Messy Thinking, Nick goes on to talk in bullet points, making the email ultra-easy to read.
See for yourself:
bullet points newsletter idea
21. Send a letter from a key team member
This can help you bond well with your target audience. For instance, your CEO could write to your readers.
Lauren McGoodwin, the Founder and CEO of Career Contessa, sends out a monthly email where she talks life, what’s happening, and stuff like that. She’s pretty much rocking it, making her letter one of the best monthly newsletter ideas.
letter from a key member newsletter idea
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22. Give an insider peek
Have a cute pet picture that’s been circulating your company’s Slack channel? Did your team have virtual drinks? Share that with your readers — these are all excellent newsletter content ideas.
