2. Include CTAs and present them in an attractive way

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Do you know what a CTA is ? It is the acronym for Call to Action and is a strategic and key element for content, websites and Digital Marketing strategies in general.

As its name suggests, it is a call, graphic, advertisement or short text that invites the user to perform an action favorable to the attraction or conversion process , such as reading another blog article, leaving a comment or subscribing to the newsletter .

This shows that it has the ability to prolong the time spent on the page and, additionally, motivate the person to advance to a new stage of the commercial journey .

For the CTA to fulfill these strategic purposes, it must be presented in an attractive and direct manner.

Even when a call to action is very relevant to your Buyer Persona and you plan to use it in multiple contents, you can present it through a specific and exclusive design, as in this example:


Don't forget to consider the stage of the marketing sweden mobile database funnel in which the user is. For example, it is not a good idea to create a call to action aimed at getting the person to contact your company's advisors if they are just at the stage of discovering their problem.

3. Use long-form content
It seems like a very obvious strategy, but the truth is that it is not always applied by Digital Marketing teams.

Naturally, if you include long-form content, the rate of time spent on pages could increase substantially .

Among this type of materials, videos and podcasts stand out , two formats that are also very fashionable.

Of course, it is not enough to include extensive audiovisual or audio content, but you must focus on making it truly relevant and capturing the user's interest, motivating them to consume it until the end.

Another good practice is to include CTAs—that fulfill the strategic purposes we already mentioned—in the closing of these materials.