Understanding the value of your product to the public

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Buyer personas seek to describe a lead 's routine with a focus on their concerns, doubts, needs and desires related to the company's value proposition .

A high school student, for example, is full of doubts about what profession to follow and, at the same time, attending college is his great dream.

The entrance exam (which is the product in question) is a difficult step and, at the same time, represents the way to achieve it.

There is a space that the product occupies in the customer's life, the value it has for them. Therefore, the buyer persona helps to perceive new ways in which the brand can be useful to its target audience.

Define communication channels with the public
The buyer persona also discovers the channels that your target audience uses most to obtain information, talk to friends and interact with brands .

It is on these channels, then, that you must be present to communicate with buyer personas.

Establish Content Marketing Guidelines
Personas play a key role in Content Marketing. They raise the main questions and needs of the public. And each personal question can become an agenda for blog posts or social media.

Therefore, content seeks to solve these anxieties saudi arabia mobile database throughout the purchasing journey and lead consumers from the top to the bottom of the sales funnel .


Defining the best language and tone of voice
In addition to guiding the guidelines, buyer personas also serve to direct the language and tone of the content.

After all, it is essential to communicate as well as possible with our leads. There is no point in using a formal tone of voice if your audience is young and informal, for example.

This applies to any consumer touchpoint . Paid media campaigns , for example, require you to define an audience to filter who you want to reach.

But it is the buyer personas who will help you build the message of these campaigns, with the appropriate language and tone.