Data-driven marketing: the trend that combines creativity and data analysis to achieve better results

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Many creative people turn their noses up at the prospect of bringing together ideas and numbers. If you work in an advertising agency, you may have heard that coming up with ideas is instinctive. This is because it involves israel mobile database emotional bonds with consumers of a given product or service. These are the same people who tend to fear the big data crowd, worried that data analysis will destroy the “soul” of creativity. However, there is some evidence that this is not the case. Data-driven marketing practices have proven that creativity and data can, in fact, work together, bringing great results to companies, agencies and clients.

In fact, the notion that data analytics and creativity in marketing cannot complement each other is outdated. According to this article from McKinsey, many agencies and companies are already combining the power of human intuition with the insights brought by data analysis.

In fact, the best professionals will go a step further and integrate data-driven marketing across the entire value chain, from brand strategy and customer insights to product development, content creation, pricing and, of course, marketing creativity itself. In other words, this merger is far from “stealing” the soul of a brand. On the contrary, it is an essential part of modernizing marketing to drive growth.