Dynamic pricing is pricing based on demand.
Dynamic real-time pricing is common with ride-sharing services like Uber, which during peak hours, for example, increases its price significantly.
A dynamic pricing model requires us to keep up with current demands and the popularity of our product in order to increase or decrease prices. This task is made easier by using data analysis software, a common tactic in Digital Marketing .
Perceived value
If you've already noticed that sales are declining due to external factors , you may want to consider a pricing strategy based on perceived value.
As we said before, people determine the value of panama mobile database a specific product or service by comparing the potential benefits with the effort to acquire it. But of course, perceptions are individual!
Since perceived values are often quite different, setting a price using this criterion requires market research to understand which factors are most important to your customers and to what extent they influence the purchase .
Pricing based on perceived value tends to be higher for products with a long lifespan or long-term service, because it is not perceived as expensive compared to the total time that this product will be useful to us.
Considering infoproducts such as online courses, for example, an interesting strategy is to leave the classes available for a long period of time.
Therefore, the perceived value becomes much higher than that of live classes or those available for only 24 hours, allowing the price to increase.
Additionally, the idea of scarcity (low supply) can be valuable in creating urgency and speeding up your buyers' decision-making process .
- Board index
- All times are UTC
- Delete cookies
- Contact us