Personas aren't just created for nothing. If nothing else, they will help you set a tone of communication that your target audience will understand. It's actually logical - you'll probably speak differently to cool teenagers than to experienced lawyers.
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People read your article and get a good feeling from How to write texts for your e-shop to stand out from the competition and sell more
January 31, 2019
Lenka Pavlikova
Blog , Content Marketing
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The texts of a classic e-shop consist largely of product descriptions, and to a small extent of descriptions of south africa phone number data categories and other content subpages. Those who invest in content marketing can have much more content. However, in the following article I will focus on how to improve the basic texts in an e-shop, and on the most common mistakes that e-shop owners make when preparing descriptions and content. I will try to illustrate important rules with examples of Shoptet stores.
Anyone who has an e-shop certainly knows the products they offer like the back of their hand. They can describe every detail , but they still forget about the importance of more elaborate descriptions of the goods directly on the website. This not only impoverishes customers who are looking for the right thing for themselves, but also themselves, because their offer becomes less interesting. Spend enough time on the descriptions, it will pay off!
Few people can afford a product without a label
There are e-shops that can afford to omit product descriptions. However, this only applies to those where sales are achieved exclusively through the visual impression of the product, using a few professional photos or videos . But even there, it is worth considering.
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