Use email marketing to connect

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Without a doubt, email marketing is one of the most powerful tools for promoting digital marketing actions for e-commerce . This is because email marketing remains one of the main channels of relationships on the Internet.

That's why it's important to engage with your lead and customer base through this channel on a constant basis, so that they can always remember your business. One thing that's good to keep in mind is that for the ecommerce segment, the funnel actions focus on email marketing .

Just be careful not to be intrusive to users by sending a large number of emails during the week.

To ensure the best performance of your campaigns, start by segmenting your contact base based on the interests they have already shown in previous interactions.

From there, it will be possible to direct communication focused solely on that interest, making the possibilities of conversions more real .

Also, don't forget that a good email marketing campaign starts with the headline, since it must be attractive enough to arouse the customer's curiosity to open the email, so that the user opens your content.

Apply Remarketing to attract already known users
Remarketing is a strategy to win over a user who has entered your e-commerce site but for some reason did not complete the purchase .

To increase the chances that the user will return indonesia phone number list to your website and actually make a purchase this time, it is possible to show that user ads for products viewed on that previous visit on other websites.

This way, they will be reminded of what they may have purchased and this can help them return to your website.

You can also offer other benefits that attract them, such as discounts and products related to those viewed , which can increase the chances of the purchase being made on this second visit.

By showing your products and brand more frequently to those who have already visited your e-commerce, it is possible to:

show the advantages of buying and gradually convince the visitor to take this action;
increase your brand recognition ;
attract more traffic to your ecommerce;
target your strategy to users who have the greatest potential to become customers of your business;
reduce cart abandonment rate.