Now or never (or scarcity)

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The idea behind this practice is to make your offer a unique and unmissable opportunity.

Take a look at some commonly used phrases:

last of stock at that price;
Exclusive bonus for users who register for this offer;
50% off only for customers who purchase today.
Summary
In this strategy, the role of the seller is to highlight all the benefits that the customer will have when making the purchase so that the perception of value of the product or service increases instantly, as well as the consumer's anxiety about the acquisition.

Some examples of this type of argument:

Take now your new (vehicle model) with a 1.0 turbo engine, stability control, CVT transmission and 3 years warranty, with a special discount on the delivery of your used car;
Hire our premium plan with all the services you estonia phone number list need to boost your business with exclusive resources, 24/7 support and a 20% discount.
So what? Are you convinced? Consider that these strategies are valid and generate results, otherwise, large companies would not invest fortunes.

However, we must point out that the perception of each of these proposals differs depending on who hears them.

If you are interested in any of the products mentioned above and are already researching online, for example, you have probably been “bitten” by the ads. After all, your thoughts and emotions are focused on that specific solution .

This means that we cannot base the success of closing sales solely on the offer or the structure of the proposal presented.

To really win customers, we need to dig a little deeper, so knowing people is essential.