The great opportunity that this represents for retail
Conversational commerce gives retailers the ability to open new business list of iceland whatsapp phone numbers channels, amplifying their reach and, therefore, sales opportunities.
A great example on a global level is the virtual beauty festival organised by L'Oréal in Malaysia, which allowed the company to sell in just 24 hours what it normally sells online for a month.
During the livestream, L'Oréal integrated various messaging channels under one platform, allowing viewers to use a hashtag to start a private conversation where they could be assisted by a beauty advisor and place orders and payments within the same chat.
The options conversational commerce offers for selling are endless. Buyers value convenience and simplicity, so real-time conversation boosts purchase intent and bridges the gap between wanting and having .
