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So does a tagline, for that matter. Where these terms differ is in how they position a company in its industry.A slogan encompasses a company‘s mission, what it stands for, and even how it’s helping customers in the individual campaigns the company might run. Slogans can therefore be longer than taglines, as you ll see in the list below.A tagline is a catchy quip that evokes an image of your brand in the minds of your customers.

Taglines enable people to make lighthearted associations with your business: “when I egypt mobile phone numbers database see , I think [company].”featured resource: 50 slogan writing tips & examplesbrand-slogans-2-20241129-7236773taglines are often next to the company‘s logo on official advertisements and are more specific to brand awareness than slogans.Slogans carry a brand’s values and promises as the company grows and evolves, and can be promoted under an overarching company tagline.Your organization doesn t have to develop both a slogan and a tagline — it might succeed with just a solid, recognizable tagline.



But as you develop new products and identify new types of customers, you might find your brand launching a campaign that is primed for its own slogan.What makes a great slogan?According to howstuffworks, a great slogan has most, or all, of the following characteristics:1. It s memorable.Is the slogan quickly recognizable? Will people only have to spend a second or two thinking about it? A brief but strong few words can go a long way in advertisements, videos, posters, business cards, swag, and other places.