Inside sales , which is currently becoming mainstream in the business industry, aims to create a foundation for getting a large number of targets to purchase a company's products and services .
This article provides detailed information on what inside sales is, from basic information about what it is to tips on how to implement it.
By acquiring basic knowledge of inside sales and recognizing its necessity, you will be able to incorporate inside sales more effectively in the field.
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table of contents [ Hide ]
What does inside sales mean?
The difference between inside sales and field sales
1. Working Style
2. Number of approachable customers
3. Cost
What is the role of inside sales?
Three tips for successfully implementing inside sales
1. Use the right tools
2. Developing sales talent
3. Outsource inside sales
Summary: Using inside sales can improve sales results
What does inside sales mean?
A woman thinking with a question mark on her face
What is Inside Sales?
Inside sales is a sales style in which you communicate north korea b2b leads with customers by phone and email while working from home, without going out.
Because of this characteristic, it is also called " inside sales ."
The sales style known as inside sales originated in the United States.
In order to gain customers in the vast country of America, it was much more efficient to conduct sales remotely by phone and email rather than actually visiting clients in person.
Previously, field sales, such as cold calling, were the norm in Japan, but with the widespread introduction of electronic devices and the Internet and the ease with which companies can use email and web conferencing systems, an increasing number of companies are adopting inside sales as a highly practical sales style.
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The difference between inside sales and field sales
A woman holding a question mark to compare
Naturally, there are big differences between field sales, which was the main type of sales traditionally, and inside sales, which is now being actively adopted by major companies.
What is needed in today's business world is a structure in which both parties support each other and contribute to the development of the company.
Now let's take a closer look at the differences between inside sales and field sales .
1. Working Style
The working conditions for inside sales and field sales are very different.
Inside sales, whose work mainly involves telephone and email, basically works indoors, so the working style is "office work."
On the other hand, field sales, which require directly visiting client companies, is considered "off-site" work.
2. Number of approachable customers
Saleswoman pressing the elevator button
In field sales, where you visit each customer one by one and take time to negotiate, you can only contact around four or five customers a day.
On the other hand, inside sales allows you to make continuous calls to potential customers, giving you the opportunity to contact 50 to 100 customers a day.
If you want to approach a larger target audience, inside sales is effective.
However, if you want to take a careful approach to close a contract, a field salesperson who can actually see the person in person and talk to them face-to-face will likely be able to move the negotiations along more smoothly.
