It's time to take your B2B company's digital presence to the next level.
It is no secret to any of us that all of us who work with hong kong mobile phone numbers database digital strategies such as Inbound Marketing have extremely precise goals, and, whether we admit it or not, one of them is to get more sales for our company. We always have this objective in a privileged place and, therefore, we work hard so that the marketing area generates and develops the best actions to obtain prospects who are ready to start a sale. Go ahead and discover some ideas to get leads!
These types of leads, as you may already know, are Sales Qualified Leads (SQL), those who have already gone through the different stages of their respective buyer's journeys, that is, those who have already identified their needs and who know that acquiring a service or product will help them satisfy them. However, obtaining this type of lead is
quite difficult: you must do constant work with each of your leads to accompany them throughout their buyer's journeys and you must have the ability to offer them the content they want.
On the other hand, before you start making the necessary optimizations within your Inbound methodology, there is something you must keep in mind: within the Inbound universe, there are two types of qualified leads: first, those leads that are ready for a marketing stage – Marketing Qualified Leads (MQL's) – and second, those leads that are ready to enter a sales stage – Sales Qualified Leads (SQL's). Having this distinction clear will allow you to reach a much higher level of precision when addressing the needs and problems of your buyer personas.
But then, what is the essential difference between these two types of leads? They basically differ in the stage of the buyer's journey in which they are. When you get a new lead, you are not sure that this lead wants to interact with your company right away. So, when you see that this lead's interactions with your website grow considerably, it means that this lead is ready for a marketing interaction, that is, it has become a Marketing Qualified Lead (MQL). Later, when this lead has been sufficiently educated, has identified the way in which they can solve their problems and, therefore, is ready to make a purchase, this lead has become a Sales Qualified Lead (SQL). Only at this point will you be ready to talk about a sales process. However, to the extent that you get better qualified leads, you will be able to make this whole process faster, which will increase the volume of your sales considerably .
