How to advertise on

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one of the largest social networks in the world, with over 1 billion users. It's visual, social, native to mobile (it only got a desktop version a long time ago), and absolutely addictive.

The quality of the images and videos is superior (on purpose) to any other network and, after a battle that apparently didn't even make the social giant sweat, it dethroned the growing Snapchat with its Stories feature. Given its affinity for videos, it recently launched IGTV to compete more strongly with YouTube, but it has not yet released official results.

In Brazil, there are 50 million active users every month publishing cayman islands phone number data content, commenting, sharing content, talking to friends or simply looking at the incredible and inspiring images of many, many other users.

This is where things get interesting. Instagram was bought some time ago by Facebook. This purchase meant more than just control, since Instagram had the potential to overthrow Facebook itself: since both networks store data on their users, since accessing them requires logging in (this is an absurd advantage over Google, for example, which can only estimate who users are based on their behavior), the natural path is for them to share this data with each other.

For example, if John liked a soccer post on Instagram and then a post about the Brazilian volleyball team on Facebook, the two networks share this data and discover that John likes sports in general and not just soccer or volleyball, as one would be led to believe in isolation. This greatly enriches the accuracy of each user's interests. And, consequently, greatly enriches the accuracy of companies that want to find these people to offer their products and services.

To take advantage of all these benefits of precision over people, all a company or brand needs to do is advertise on Instagram. This is where they make a lot of money.

Advertising, on the other hand, is also very easy. All you need is a company account on Facebook. You don't need to have an Instagram account, but we'll tell you right away that it's worth having one so you can interact and gain an audience on your business page over time.

Then, just open the ad manager. The whole thing is very intuitive and you'll be able to follow the game without any problems. With the ad manager, just click on Create Ad.

There, you will be able to define a series of fundamental information for your campaign: period, investment, positioning (this is where you choose where you want your ad to appear! There are several possible places, such as Facebook Feed, Messenger, Instagram Feed, Instagram Stories and many others… this is where you define that you want to advertise on Instagram) and, just as importantly, you must define the segmentation.

Let's talk a little about segmentation!

Does your company operate in a specific region, across Brazil or worldwide? In this section, you can restrict the region where you want to advertise.

Does your company cater to all ages or to a specific age group, such as seniors or young people? Does it cater to both men and women or does it also have a specific focus?

Here comes an important part: interests. Remember John, who likes sports? If your company sells sports equipment, it might be a good idea to show your ads to John. Or you could choose people with interests in fashion, beauty, or lifestyle and offer them the new clothing collection you are launching.

The more you know about your audience, their region, their age, their interests and habits, the more accurate your ad will be and the greater the chance you will reach the right person at the right time and save a lot of money on advertising investment.

Well, of course we are talking about the media itself, but it is always worth repeating the importance of the piece, of what you are communicating. There is little point in reaching the right person at the right time with a message that does not engage, that does not have the quality to make the impact you want. It is essential to invest time and money to make a good piece or, even better, a good video (80% of internet users consume online video).