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Understanding Why Emails Land in Spam When your emails land in the spam folder. it often stems from several common issues Lack of Authentication Emails without proper authentication like SPF. DKIM. and DMARC are often flagged. Without them. emails are seen as potentially fraudulent and are filtered out to protect recipients from phishing and other malicious activities. Poor Sender Reputation A poor sender reputation. built up over time through bad sending practices. significantly affects email deliverability. Factors such as high bounce rates. spam complaints. and being blacklisted indicate a history of sending unwanted or harmful emails. prompting ISPs to route your emails to the spam folder to safeguard users.

Spammy spam trigger words. excessive punctuation. and all caps can trigger spam filters. to stop such harmful emails from cluttering users’ inboxes. Unengaged Recipients Low engagement rates. like few opens or clicks. tell ISPs india phone number list that your emails aren't valued. suggesting they may be irrelevant or unwanted. leading to them being categorized as spam. How to Avoid Emails Going to Spam Authenticate Your Domain Authentication is a critical step in ensuring your emails are trusted by ISPs. Implementing SPF. DKIM. and DMARC protocols helps verify that your emails are coming from legitimate sources. SPF Sender Policy Framework Specifies which mail servers are allowed to send emails on behalf of your domain.

DKIM DomainKeys Identified Mail Adds a digital signature to your emails. ensuring their integrity. DMARC Domain-based Message Authentication. Reporting. and Conformance Aligns SPF and DKIM with your domain and provides reporting on email delivery. Implement BIMI Brand Indicators for Message Identification BIMI is an emerging email specification that allows brands to display their logos alongside authenticated emails. adding an extra layer of trust and visibility. Email with BIMI are hence less likely to land in the spam folder. What is BIMI? BIMI stands for Brand Indicators for Message Identification. It lets you display your brand's logo in the recipient's inbox next to your email.