E-commerce has all the credentials to lead job creation in 2021

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The ground that 2020 has left for business challenges can be summed up in one concept: digital transformation . Skills related to online commerce management, web analysis, logistics or computer security are going to be the most in-demand from now on. According to a study by the PrestaShop platform , specialized in e-commerce, this sector will lead job creation in 2021.

"2021 and the 'new normal' will continue to afghanistan telephone number data see annual growth of over 20% in the e-commerce sector. All of this will be motivated by a consumer who in 2020 learned to buy online in the face of the Covid situation and will continue to do so this year," highlights Jorge González Marcos, Country Manager of PrestaShop Spain and responsible for the study.

Main findings of the study
After surveying 50 Spanish online stores with a turnover of over one million euros, Presta Shop has drawn the following conclusions:

1. 70% of online stores plan to increase their budgets by more than 20% . Among the sectors with the best growth prospects are the pharmaceutical and home accessories sectors, while on the other side of the scale is the textile sector, which is experiencing a major decline.

2. There will be an increase in investments in traffic generation, with a special emphasis on SEO (50%), SEM (16%) and Affiliation (12%). In addition, 22% say they will launch new products and 15% will strengthen their customer service.