Striking a balance between email vs text
Posted: Tue Dec 03, 2024 10:55 am
Include an actionable CTA: What is the intended result of your SMS campaign? Is it to drive traffic to your website? Do you want people to take advantage of your sale? Whatever your goal may be, it’s crucial that you be specific about what action you’d like your audience to take. Include a link to your product page and be direct in your wording. Use phrases like “Check out our newest edition!” or “Shop now before it’s too late!”
Limit how often you send: The easiest way to turn a customer away is by spamming them with text messages. While the frequency of your text messages will depend on your goals, we recommend aiming to send two texts per week.
Consider your SMS provider: When choosing an SMS provider, you’ll want to pick one with an extensive carrier network that will allow you to reach customers in many geographic areas. You’ll want a provider that can grow with your SMS uk business email list marketing and can send text and picture messages quickly and efficiently.
Striking a Balance
is crucial to marketing for your business, especially in the world we live in today. Email has been the true-and-tried method of mass marketing communication. But now with mobile devices in the picture, SMS is now a very efficient and effective way to communicate with your customers. The average person spends 5.4 hours a day on their mobile device. To put it more into perspective, the average person takes 90 minutes to respond to an email and 90 seconds to respond to a text. Crazy right? Understanding when to use SMS and when to use email is very important.
The Best Approach for Combining Both Methods
Email marketing should be used for longer, richer messaging that includes photos and important links. Good examples of when to use email includes order confirmation, newsletters, product launches, promos, or educational content. These messages should not be very time sensitive and are usually saved for future reference. Depending on the industry and how promotion heavy the brand is, the sends per month is going to vary. Usually, it ranges from 4-10 sends a month
Limit how often you send: The easiest way to turn a customer away is by spamming them with text messages. While the frequency of your text messages will depend on your goals, we recommend aiming to send two texts per week.
Consider your SMS provider: When choosing an SMS provider, you’ll want to pick one with an extensive carrier network that will allow you to reach customers in many geographic areas. You’ll want a provider that can grow with your SMS uk business email list marketing and can send text and picture messages quickly and efficiently.
Striking a Balance
is crucial to marketing for your business, especially in the world we live in today. Email has been the true-and-tried method of mass marketing communication. But now with mobile devices in the picture, SMS is now a very efficient and effective way to communicate with your customers. The average person spends 5.4 hours a day on their mobile device. To put it more into perspective, the average person takes 90 minutes to respond to an email and 90 seconds to respond to a text. Crazy right? Understanding when to use SMS and when to use email is very important.
The Best Approach for Combining Both Methods
Email marketing should be used for longer, richer messaging that includes photos and important links. Good examples of when to use email includes order confirmation, newsletters, product launches, promos, or educational content. These messages should not be very time sensitive and are usually saved for future reference. Depending on the industry and how promotion heavy the brand is, the sends per month is going to vary. Usually, it ranges from 4-10 sends a month