33 fun facts about digital marketing

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In this era of rapid technological advancement, the world of marketing is undergoing a lot of changes. Digital marketing is now essential to keep up with the changing times, and the biggest trend in digital marketing is mobile.

It's no wonder that many people are changing professions and investing in marketing consultancy . If you want reasons to work in marketing, check out this article here.

That said, I have put together a list of several facts business owner database curiosities about digital marketing. If you are already a professional in the field, you will be surprised by some points. If you are an enthusiast, you will learn more about the world of digital marketing!

Let's go? The article was separated as follows:

Email Marketing
Blogs and content marketing
Video
Mobile
SEO, Ads and Social media
Email Marketing
In the last 6 months, emails opened on mobile devices have increased by 80% worldwide.
85% would rather leave their email address for an e-book than for a tweet.
42% of consumers say that familiarity with the sender’s name influences whether or not they will open a marketing email. (Include the Lead’s Name in the Headline)
Blogs and content marketing
Blogs have 63% more influence on purchasing decisions than newspapers.
Companies that publish articles more than 15 times per month get 5x more traffic.
The average length of a top ten page is 2,000 words.
If a post is over 1,500 words, it will likely get 68.1% more tweets and 22.6% more Facebook likes.
Posts with titles of 10 to 18 words get more likes.
Articles with photos receive 94% more views.
Infographics allow businesses to grow by an average of 12% .
After increasing the number of pages on their website from 10 to 15, companies saw an average increase in sales leads of 55%.
78% of CMOs believe personalized content is the future of marketing.
Also read: YouTube is optimizing its ads to coincide with major cultural events.

Video
Using video on landing pages increases conversions by 86%.
Videos receive 267% more links than other posts.
58% of people stop watching a video within the first 90 seconds.
20% of visitors read the text on your page, 80% will watch a video.
A potential customer is 144% more likely to purchase when there is a product video featured.
Combining video with full-page ads increases engagement by a significant percentage.
Video ad conversion rates continue to increase each year.
Mobile
50% of all searches start on a mobile device.
88% of mobile searches are for local businesses.
46% of adults prefer to use their mobile devices to research items before purchasing them on their desktop or laptop.
Mobile traffic has a growth rate of 125% , desktop traffic is growing at a rate of 12%.
In 2018, 6.2 million people will have mobile devices.
81% of smartphone users research products or services on their devices.
74% of mobile users do research online before making a purchase.

SEO, Ads and Social media:
Almost every online interaction starts with a search engine.
At least 64% of online users click on a Google ad when trying to purchase an item.
Social media is one of the most popular consumer activities.
At least half of Internet users take action after seeing a video ad.
Facebook remains popular for both B2C and B2B marketing.
Marketers who invest in analytics increase their sales goals by 25%.
Digital marketing changes with technology and consumer behavior.