A low conversion rate means that a small percentage of your website visitors are taking the desired action you’ve set in your goals. Exactly what qualifies as a low website conversion rate will vary based on your ecommerce website’s niche and target audience.
The desired action you’re tracking could be something like making a purchase, filling out a contact form, or subscribing to an email marketing newsletter. So for example, if very few people are proceeding to your checkout page, you likely have a problem with low conversions.
However, you’ll need to look at the overall context to determine whether or not your average website conversion rate is unacceptably low.
Understanding what constitutes turkey email list a low conversion rate for your unique online business goals and circumstances is crucial.
According to industry leaders, the average ecommerce conversion rate is around 2.5% to 3%, but it’s important to note that conversion rates vary across industries.
Here are some stats from Wordstream that show the average conversion rates in different industries:
Average conversion rate by industry
Once you do some research into what kind of conversion rates are typical in your industry, you can make informed decisions about what to do next.
A great first step is tailoring your marketing strategies to align with the user expectations and standards prevalent in your specific sector.
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