Digital marketing sales funnel: what it is and what its stages are

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The digital marketing sales funnel is now considered one of the pillars of any action or campaign you wish to carry out. In this sense, it is worth analyzing its main characteristics and what determines the funnel as something so essential.

In addition to understanding what a sales funnel is, we also need to understand its stages, as this is exactly the key to using it. By understanding how it is set up, you can see in practice what it can do to improve your approach.

With this in mind, in today's article we will cover everything loan database on the topic, bringing up the main discussions about the funnel, and shaping its structure to reach a consensus on its importance.

What is the sales funnel?
The sales funnel is nothing more than a great approach strategy, determining the so-called customer journey until the moment of the actual purchase . With this, it is as if it were a great step by step, showing how the company can behave to move forward.

Creating a funnel doesn’t just require the marketing team, but rather collaboration between marketing and sales, since ultimately, the sales team is the one who puts it into practice. Therefore, it takes a lot of teamwork to come up with the best model.

Within the funnel, each stage has its own unique triggers, aimed at taking the customer to the lowest level, until the sale is made. In this case, caution is needed to build it in a functional way.

Each stage will present a specific need, and this must be taken into consideration, since skipping steps is not a smart task. With this in mind, we will discuss each stage of the funnel in more detail in the next topic.

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Sales funnel stages
The stages that make up a sales funnel are: top, middle and bottom. Within these, there are subdivisions to determine who should be in which. Now, let's break down the stages a little more.

Top of the funnel
As the name suggests, the top of the funnel encompasses a larger number of people, a larger portion of your audience. At this point, we need to deal with people who are not familiar with your product or service, as well as those who are not even familiar with your company.

Thinking about this scenario, you can already imagine what a good approach would be, right? The focus should be on showing people what you do and what your product can do.

Here, the use of triggers is very important, since many people don't even know they want or need a product until they find out about it on social media. Therefore, here the speech should be about help, about support for some problem that your service solves.

Typically, at this stage, companies use classic questions that draw attention to something that seems normal in everyday life, such as: “Can't you save money even though you work long hours?”

This type of approach brings the need to people's minds, and is one of the main triggers for the user to enter your company's sales funnel. With that, let's move on to the second stage.

Middle of the funnel
Reaching the middle of the funnel means that, in some way, the user has already heard about your brand, your product and is now interested in buying. Here, we arrive at what we call leads in digital marketing.

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A lead is nothing more than a potential customer, someone who is just a few steps away from making a purchase. Therefore, at this stage, it is time to nurture the lead, that is, send more and more information about the product.

So, it’s time to put email marketing and content marketing strategies into practice. At this point, the main focus should be to show as much free content as possible, at no cost to the customer.

This creates a close relationship, which increases the possibility of a final purchase. Therefore, it is considered the most important moment in the funnel.

Bottom of the funnel
If the customer has reached the bottom of the funnel, it means that they have already decided to buy the product or acquire your service. But do they still need more action from your company?

Yes, quite a lot. At this point, it's time to work on the emotion of a purchase, that is, what makes you buy a product that you already want, but need a better condition?

That's right, free shipping, coupons, gifts, or any other condition that makes the product even more attractive. In this case, it's time to work on the final part, a kind of final motivation for the customer to confirm the purchase.

At this stage, the customer no longer needs to know the reasons for purchasing the product, they need conditions, mostly financial ones, to finalize at that moment.