Why should you run A/B tests?
Posted: Tue Dec 24, 2024 7:27 am
But figuring out the best way to get them to do that isn’t quite so simple. Even when you make decisions based on past events, there’s still a risk of falling prey to the gambler’s fallacy—a false belief that past events will influence future events.
Nobel laureate Daniel Kahneman’s theory probably says it best: intuitive thinking is faster than a rational approach but more prone to error.
Enter A/B tests, an experiment-driven method of making better marketing decisions.
This article will walk you through everything new zealand email list you need to know about A/B testing, a simple strategy that helped Obama raise an extra $60 million in donations for his nomination campaign. You’ll see exactly how businesses use A/B tests to ace their conversion goals and pick up actionable tips your brand can use for similar results.
Let’s get started!
Shortcuts
What is A/B testing?
What should you A/B test on your landing page?
What are some alternative testing methods?
A step-by-step guide to conducting A/B testing
4 real-life A/B testing examples
3 A/B testing mistakes to avoid
What is A/B testing?
A/B testing (or split testing) is a method used to compare the performance of two different versions of a variable (i.e. a web page).
You show the two versions to different segments of website visitors and then measure which variant results in a higher conversion rate.
Nobel laureate Daniel Kahneman’s theory probably says it best: intuitive thinking is faster than a rational approach but more prone to error.
Enter A/B tests, an experiment-driven method of making better marketing decisions.
This article will walk you through everything new zealand email list you need to know about A/B testing, a simple strategy that helped Obama raise an extra $60 million in donations for his nomination campaign. You’ll see exactly how businesses use A/B tests to ace their conversion goals and pick up actionable tips your brand can use for similar results.
Let’s get started!
Shortcuts
What is A/B testing?
What should you A/B test on your landing page?
What are some alternative testing methods?
A step-by-step guide to conducting A/B testing
4 real-life A/B testing examples
3 A/B testing mistakes to avoid
What is A/B testing?
A/B testing (or split testing) is a method used to compare the performance of two different versions of a variable (i.e. a web page).
You show the two versions to different segments of website visitors and then measure which variant results in a higher conversion rate.