E-commerce cart design example

[Shakil1984]

Sephora’s cart notification system combines tons of the best practices for cart page design features.

They display a pre-total amount. And it shows customers how much more money they need to spend to qualify for free shipping. They also personalize product recommendations for each customer.

Sephora goes beyond these other websites by offering free samples (along with rewards and promotions) with an easy to access link on the cart notification page.

Customers can choose up to two free samples to add to their shopping cart. This is a great solution to provide added value to customers, and it encourages them to try new products.


7. Rare Beauty shopping cart
E-commerce cart design example
Rare Beauty is another makeup brand netherlands email list with a heavy online presence. Like Sephora, they offer customers free items in the same box as their order.

They also show how much more money needs to be added to the order. Then the shopper knows when they qualify for free shipping.

Rare Beauty unconventionally uses large Xs so customers can easily remove items from their shopping carts. This makes it easy to edit their orders.

You can see why their customers love to purchase online—it’s a quick and painless checkout.

8. Lululemon shopping cart
E-commerce cart design example
The first thing you notice in Lululemon’s shopping cart is the large message at the top: “You’ve Got Great Taste.”