10 design trends for 2018

[Dhakaseors850]

Article updated 1 year ago by NewsMDirector
design trends
At the start of the year, what design trends will we apply to our online strategy? As usual, a year ago we talked about design trends for online communication in 2017. A preview of what seemed to work at the web design level.

After 365 days, it is time to review these trends to adapt to new developments. buy email data Because if there is one thing that is clear, it is that the digital environment is absolutely changing.

[bannerHero]
TABLE OF CONTENTS
Discover the design trends for 2018
1.- Bold fonts
2.- Give priority to mobile
3.- Animated design through scrolling
4.- Integrate animations into your designs
5.- Interactive web pages
6.- More videos, less images
7.- Progressive web applications
8.- Asymmetric designs
9.- Make use of custom illustrations
10.- Flat design evolves
The goal is to make visiting your website a pleasant experience.
Discover the design trends for 2018
These are the 10 new design trends that began to be applied last year but will gain strength in 2018.

1.- Bold fonts
Bold fonts

In design, typography should stand out. In the latest design trends, bold typography is the star among this year's key fonts. Bold font styles help users focus on the content. Pairing it with white space will make it easier to read and skim. They are a perfect complement to the effectiveness of your design.

This font style and bright colors are expected to gain even more momentum in 2018, becoming the substitutes for images in web design. In this sense, the importance of large, quality images that prevailed in last year's designs will take a backseat.

This makes sense especially for mobile devices. Unlike images, which slow down pages, scaling the font size does not impact performance or loading speed. Large buttons and hero images are giving way to large typographic expressions.

2.- Give priority to mobile
mobile traffic

According to Statista , in 2017, 50.3% of all website traffic was generated via mobile phones, up from 46.3% the previous year. The importance of mobile-friendly web design has been increasing year on year due to the annual increase in mobile traffic, as seen in the chart above.

Now, in the first half of 2018, Google will launch its new Mobile First Index , giving more importance to the mobile version of websites and making it the first to appear in search results . With this change, it is clear that in these design trends your website must orient its design to mobile devices.

Have you heard about Accelerated Mobile Pages ? They are becoming more and more interesting for your business, so it is important that you know about them. This is an open source coding standard for publishers that allows them to load their sites quickly on mobile devices. It allows the creation of consistently fast, beautiful and high-performing websites and ads across devices and distribution platforms.

3.- Animated design through scrolling
Animated design through scrolling

The best example to understand what this is is the one Apple does . This type of design encourages users to scroll down the page . It is very interactive, involving users. These designs are strategic and are aimed at increasing conversions.

It is also often used to create a cleaner layout if you have a lot of buttons or information to post. Use this type of layout to convey an interactive experience.

4.- Integrate animations into your designs
Integrate animations into your designs

With the improvement of browser technology, more brands are integrating animations into their designs. Brands are moving away from static images and looking for new ways to engage their users. Design trends point to animations as a new approach to communication.

The great thing about these animations is that they can be of any size, style, color and can be incorporated into any design without any problems. That is why they are so practical. Animations are a way to tell stories about yourself to connect with users. You will be able to make the user feel identified with your brand in a more effective way.

A good example is what the Inturn website does. Its goal is to make users identify with situations they may find themselves in through animations.

5.- Interactive web pages